Bougie Bites

Bougie Bites is a Florida-based catering brand built around the idea that luxury can feel warm, personal, and rooted in place. I developed the brand identity and visual direction to reflect Florida’s coastal food culture while elevating it through thoughtful design.

The system balances polish with personality, using hand-drawn elements, a shrimp icon inspired by local cuisine, and a vibrant color palette to create something expressive yet professional. The result is a flexible identity that works across casual waterfront events and upscale celebrations, helping the brand stand out while staying true to its regional roots.